Location: Miami, Florida
Client: Groot (David Grutman)
Role: Interior design concept and identity
Studio: ICRAVE
Website: www.sushiflychicken.com
ICRAVE was tasked by Miami nightlife king David Grutman to create three restaurant concepts that would live inside a historic Miami Firestone auto body garage. The three desired typologies were diner, bakery, and sushi restaurant. I was tasked with creating the interior design concept and identity for the sushi restaurant.
Concepting Sushi Fly Chicken was a dream project. I immediately knew that I wanted to draw upon my love of cyberpunk to create a seedy, dystopian sushi speakeasy. I communicated my concept to the interior design and 3D render team through mood imagery and detailed collages.
The three concepts will live inside a historic Firestone garage.
Concept Mood Board
Material board
Photo collage concept sketches
Speakeasy entrance concept render
Menu art wall (detail)
Photographs: Ruben Pictures
Apparel design