Location: Miami, Florida
Services provided: Branding
XU Interiors is an interior and furniture design studio based in Maimi, Flordia helmed by Teresa Xu. I was tasked with creating a brand that signals high-end luxury, and fluid customization, and doesn’t shy away from its Chinese fabrication. The logo mark is a modern symmetric interpretation of Chinese letterforms. The primary brand color palette is sleek and natural punctuated by rare instances of brilliant red.