Location: New York, NY
Role: Lead Designer
Services provided: Identity & materials
Design studio: Love & War
Client: Portage Partners
Website: www.10east.co
Love & War was asked to help Portage Partners launch a consumer-facing service that will allow high-net-worth investors to access a range of alternative asset opportunities via a self-service online experience. The identity draws upon a handmade print vocabulary to distance itself from other digitally born investment platforms that lack Portage’s long track record of success. The name, logomark, color pallet, and typography all serve to communicate exclusivity, prestige, and history.