Adly Elewa
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Untitled Hotel

Location: New York, New York
Services provided: Branding
Interior design & renderings: ICRAVE

The Untitled hotel in NYC’s Soho celebrates the City’s punk history – irreverent, bold and cool. I created a branding strategy that was high-end, rebellious, and spontaneous. Inspiration for the hotel’s branding came from 1980’s music, art and fashion. The tone and mood referential to the Robert Longo, Mapplethorpe, and Rick Owens. The color palette was monochromatic, artwork “untitled,” and attractions simply titled “The Bar,” “The Restaurant” and “The Lounge.”  

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