Adly Elewa
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Stream E-Sports Bar

Location: Various cities
Services provided: Branding
Interior design & renders: ICRAVE

Stream is a new pizza concept that aims to give a home base to the streaming culture. I was tasked with designing a brand identity that was approachable and laid back, but also fresh and cool – suitable for both teens and young families could enjoy pizza and curated entertainment together. I merged pizza and streaming to create something that felt old and familiar as well as forward-thinking and futuristic.

The design was inspired by 1970’s arcade culture - bright colors, bold icons, geometrical patterns – and the grain and texture of digital media -pixilation, aggregated circles and movement.

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