Location: Boston, Massachusetts Services provided: Branding Context: Created for a design pitch. All photography was sourced from various sources for mood purposes.
This work is from a design pitch to reposition a prestigious hotel in Boston. I pulled inspiration from Boston's rich history, the hotel's proximity to the storied botanical gardens and the neighboring victorian town houses. The brand is designed to be flexible enough to speak to older loyal guests as well as court a younger more adventurous crowd. I kept the logo mark and guest room accessories elegant and refined and let the bar and restaurant represent a more rebellious younger vibe.